Wednesday, 13 October 2010
Anyway, someone calling and speaking to the same operator from October 27th will not be faced with the same story, for that is the day that the new, weekly DANDY appears on the shelves of newsagents and supermarkets across the country. And not only the shelves, for this issue of the Dandy marks several BIG, important changes.
Firstly, it's the premiere issue at the new price, £1.50
Secondly, it's the first edition to be printed by the new printers
Thirdly, it's almost entirely comic strips. And the strips are mostly brand-new. There are pages by people new to the Dandy and by people new to comics.
Fourthly, big promotion. I guarantee even those who have never heard of the Dandy will have heard of it by October 28th! It'll even be in the newspapers!
Fifthly, as I've already indicated in earlier blog posts, I won't be drawing Marvo the Wonder Chicken or Cuddles and Dimples or Owen Goal or The Banana Bunch in the new Dandy.
To be honest, the new Dandy has been a dream of the editor's for a couple of years. All new strips, all funny. But making it happen was nigh-on impossible with the cautious nature of the economy and publishing these last two years.
Until the editor had an idea.
What was needed was something so unusual, so daring, so big, so appealing, that all the other components would slot into place naturally. So he asked me if I could help, by circumventing the usual red tape and long negotiations that would normally surround such a big step and often prove so daunting that proposed projects never see daylight. I was sceptical, but I made The Phone Call. And it took 5 seconds to make it happen!
So it gives me great pleasure to announce that the regular whining reports of the imminent demise of The Dandy, of it's soon-to-be-incorparated status, of it's impending monthly schedule, of it's conversion entirely to reprint, can all be consigned to history and hope you'll enjoy the new, 2010 Dandy every week from now on!
Posted by NP at 10:25